Digital transformation is more than just new technology for charities. It’s about transforming the way the organization operates, communicates its mission, raises funds and delivers value. It’s about providing an improved experience for all involved – including supporters, volunteers and service users.

Those charities who have adopted digital technology can now operate more efficiently, manage information more securely and offer better service to their clients. They can also make use of the data to identify areas that require improvement. This increases trust and transparency, which can increase donations and better engagement of the general public.

A recent survey of leading charities discovered that many charities struggle to overcome the obstacles to digital transformation. Funding was viewed as an issue for 40% of charities, who stated that they require more funds to purchase devices and software. Another major challenge is upskilling volunteers and staff, with 38% requiring more training to help their organisation move towards digital. Finally, many charities struggle to manage the demands of digital transformation and the ongoing work of their clients.

However, it’s important to remember that embracing digital technology doesn’t need to be costly. There are many options for low-cost training that are available, such as online courses and workshops for free. Additionally it’s a great idea to utilize the talents and networks of current employees or volunteers.

If a charity wants to achieve greater success in their digital strategy, it is essential to design a well-optimized website. It will serve as the basis for all other digital services. This might include the use of social media strategies that will help raise funds and increase engagement or a platform for content that can be used to create engaging content that speaks directly to their target audience.

A charity may also begin developing their digital offerings the most efficiently feasible way by utilizing software that will allow them to streamline their processes and produce better outcomes for their customers. A digital health and wellness platform like Medli for instance lets charities collect real-time data from patients via an app. They can then make use of the data to discover new insights that can help improve healthcare.

The future is bright for charities that embrace the potential of the digital revolution. In doing this, they will be able to deliver on their vision and raise more funds and best serve their beneficiaries. With this in mind it is essential for charities to keep an eye out for trends in digital transformation, so that they are prepared when it’s time to implement the change. Contact us today to speak to our experts on how to transform the digital strategy of your organization.